Google’s next advertising deal, DirecTV

VentureBeat is hearing that Google is negotiating an advertising deal with DirecTV, the nation’s largest satellite broadcast service with 16 million subscribers.

Dish, the nation’s second largest satellite TV company, announced a deal with Google last week. (VentureBeat was first to report the Dish deal a month ago).

This is just the latest move by Google to sew up the entire advertising world. Google is pushing into newspapers, magazines, radio, cable and now satellite.

The DirecTV deal is taking more time than Dish’s to close because DirectTV is managing the ownership change announced last last year (when News Corp said it would sell its ownership stake to Liberty). More details on DirecTV here. The deal with Google will go through eventually, says a source who wants to remain anonymous. [Update: Google says “no comment,” and DirecTV says: “We are always looking for ways to increase our ad sales revenue but we have nothing to comment regarding any new partnerships.”]

In case there’s any doubt about Google’s ambition, there’s a notable interview in Wired with Google chief executive Eric Schmidt, who says Google is first of all an “advertising system.”

Here’s the relevant snippet from Schmidt’s interview:

Wired: Wired How should we think about Google today?

Schmidt: Think of it first as an advertising system. Then as an end-user system…