TubeMogul raises $3M for video analytics, syndication

TubeMogul, an online video distribution and video analytics service, has raised $3 million in a recent round of funding. Founder Brett Wilson says the company will use the funds to grow its video distribution platform and streamline its analytics tools.

The Emeryville, Ca.-based company has made waves by letting online video publishers syndicate and track their content across a number of sites. Of the two services, TubeMogul’s video syndication offering tends to grab the spotlight. Branded as “Universal Upload,” the service lets content publishers distribute their video across a number of social networking sites and video hubs in one fell swoop.

So far, this convenience has attracted an impressive stable of clients (which Wilson says has surpassed 75,000 in number), including CBS Interactive, Conde Nast, Red Bull, Cisco, Home Depot, and even the White House.

In truth, TubeMogul’s true dark horse is its analytics business. Although the company has always offered a suite of analytics products to content publishers, it’s recently started to beef up those offerings. Just last October the company acquired video metrics firm Illuminex, and the recent round of funding will ideally bolster those efforts. It’s probably a good time for TubeMogul to quicken the pace on its growth, as video analytics competitors like Visible Measures are earning their fair share of capital too.

TubeMogul has raised $5.2 million in total financing to date. The recently announced second round was led by Trinity Ventures and also saw general partner Ajay Chopra joining TubeMogul’s governing board. Competitors include Visible Measures, Brightcove, and Maven Networks.