Subscription-based flower delivery service H. Bloom has raised $10 million in funding, according to a Securities and Exchange Commission filling. The company delivers “luxurious” bouquets for consumers and commercial customers. Each arrangement is delivered on a weekly, biweekly, or monthly basis. H. Bloom currently serves parts of New York, California, Washington DC, Virginia, New Jersey, Illinois, and Maryland.

Shasta Ventures led the round with participation from existing investors Battery Ventures, LegalZoom and Shoedazzle founder Brian Lee, Gerson Lehrman Group founder Thomas Lehrman, and AxialMarkets founder Peter Lehrman, CNN reports.

The company previously raised $8 million and is based in New York.

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