Salesforce to buy GoInstant for over $70M (updated)

Updated at 2:57 p.m. PT with more information about the deal.

Enterprise cloud giant Salesforce will purchase “co-browsing” startup GoInstant for more than $70 million, the companies announced in a blog post.

The Wall Street Journal initially reported the deal was happening and worth more than $70 million. Sister publication AllThingsD reports the exact amount is $76 million.

GoInstant’s co-browsing technology lets two people in different places browse the web together without additional software or plug-ins. Ideally, this means that you and your co-workers can be in different locations and see the exact same site information and media. You can each click, type, and scroll together, and the service works across desktops, laptops, or tablets.

Salesforce has been on an acquisition streak this year, with high-profile purchases of Buddy Media and Rypple. GoInstant will add to the company’s portfolio of cloud services that target businesses. Salesforce did not immediately get back to us with a comment on the report.

Nova Scotia, Canada-based GoInstant was founded in 2010 and has raised $1.7 million to date from investors including Josh Felser and David Samuel at Freestyle Capital, Steve Anderson at Baseline Ventures, and LinkedIn’s Reid Hoffman.

Check out a diagram outlining how GoInstant works below:

Marc Benioff photo: Kevin Krejci/Flickr