Moo.com buys Flavors.me as it moves from business cards to digital profiles

Custom business card printer Moo.com is stepping further into the digital age with the purchase profiles site Flavors.me.

While the two companies seem like they’re playing different ballgames, both are heavily invested in not only personal branding but design as well.

Exact details of the deal weren’t disclosed, but the big number to know is 500,000, which is the amount of users Flavors.me had at last count. That’s an important number, as it instantly gives Moo.com a major foothold in the increasingly significant industry of online identity.

Moo.com has been lucky so far in that it’s somehow managed to avoid the doom-and-gloom that industry watchers have predicted for not just business cards but print as a whole. So while buying Flavors.me is not an admission of the weakness in the Moo.com business model, it’s clearly an attempt by Moo.com to diversify its revenue stream.

The biggest competitor to Flavors.me — and the one that Moo.com has now inherited — is About.me, the profile site that AOL acquired in 2010 just days after its launch.

Photo: Flickr/MCL Abigail