Salesforce adds Klout, Kred, & 18 more tools to Marketing Cloud for better social analytics

Salesforce has added a wider array of services to its Marketing Cloud toolset, including Klout, Kred, Kanjoya, and PeekAnalytics, to help businesses not only listen to customers but also better understand them, the company announced Friday.

The company introduced Marketing Cloud back in September. It uses the power of Salesforce acquisitions Radian6 and Buddy Media to give marketers a massive social toolset. and companies like HP, Ford, and the National Football League are using it.

But now Marketing Cloud will get even better with a full ecosystem of services. Previously, it offered just four services, a la carte. Now it offers 20, and even the most basic package gives people “credits” to use on any of these services without paying extra for them.

“The goal is to not just get behind the ‘what’ and ‘where,’ but get to the ‘who,'” Rob Begg, VP Marketing for Marketing Cloud, told VentureBeat. “You can use these new social analytics providers to make sense of large data sets. It can provide intelligence, influence, and intent.”

The 20 services Salesforce now offers inside Marketing Cloud are:

• Bitext
• Calais
• Caterva
• Clarabridge Link
• EpiAnalytics
• Kanjoya
• Klout
• Kred
• LeadSift
• Lexalytics
• LinguaSys
• Lymbix
• Metavana
• OpenAmplify
• PeekAnalytics
• Rapleaf
• Solariat
• Soshio
• The SelfService Company
• Trendspottr

By using these services, you can boil down your data into things like who has influence and what demographic a customer belongs to. With those analytics in hand, it’s way more feasible to take action on your data.

The most basic version of Marketing Cloud offers “social listening, content, engagement, advertising, workflow, automation, and measurement,” starts at $5,000 per month, and includes 1,000 partner credits. Extra block of 10,000 credits costs $100.

You can get more info on Salesforce’s Marketing Cloud in the video below.