Yahoo and Japan’s DeNA expand PC social gaming alliance to mobile devices

Yahoo and Japan’s mobile social gaming network DeNA have expanded their business alliance to more deeply integrate their PC social gaming offerings with each other.

Under the deal, Yahoo Japan and DeNA will expand their collaboration on PCs to smartphones and tablets. Such smart devices are spreading rapidly in Japan, where DeNA has a huge multibillion-dollar business providing social games on mobile devices.

Both Yahoo Japan and DeNA will interconnect user IDs, so you can log into one service and easily move to the other company’s service. They will also interconnect their loyalty point systems on smartphones.

The two companies have had an alliance in Japan for two years. Dubbed Yahoo Mobage, the platform is a social game destination on the PC. It is now one of Japan’s largest PC-based social game platforms with more than 9 million registered users. Yahoo Japan has more than 26 million active user IDs. The two companies said they will jointly develop PC games for the Yahoo Mobage platform. Yahoo Japan also partnered with DeNA’s rival, mobile social gaming network Gree.