Miniclip and Univision Communications are announcing today that they are launching a co-branded online game property aimed at Spanish-speaking audiences in the U.S.
Neuchatel, Switzerland-based Miniclip, which is one of the world’s largest online game operators, and Univision, the big media company for Hispanic America, will launch Univision Juegos by Miniclip. The deal means that Miniclip’s library of more than 800 games will be available to Univision.com’s online users. The partnership underscores the growing importance of Hispanic gamers. In the U.S. alone, there are about 52 million Hispanics, or about 16.7 percent of the population. Univision reaches a lot of them with Spanish-language programming.
“Miniclip.com has been successful across a wide range of international markets, so it was only natural for us to continue expanding our content through a valuable relationship with Univision,” said Rob Small, the co-founder and chief executive officer of Miniclip. “Univision provides us with a powerful partner to extend our reach in the U.S. and other Spanish-speaking markets.”
Miniclip reaches more than 70 million unique gamers a month, with an emphasis on casual, online, and mobile games.
“This partnership is not only a testament to Univision’s commitment to deliver the very best content on-air but also attests to our pledge to deliver that same quality content online,” said Kevin Conroy, the president of Univision Interactive and Enterprise Development. “We are pleased to have partnered with Miniclip and look forward to increasing our footprint in the gaming space.”