aviary mobile web

The photo-editing tools startup Aviary has just announced a few big milestones. First, it’s exceeded three billion photos edited to date. It’s also telling us it has a total of 35 million active users.

Aviary once focused on photo-editing for end users — regular, web-browsing consumers. Now, however, its focus is more on developers and giving developers tools to easily integrate photo-editing capabilities into their own apps.

For example, Twitter integrated Aviary’s photo editor when it launched a feature to compete with Instagram.

AI Weekly

The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.

Included with VentureBeat Insider and VentureBeat VIP memberships.

Aviary first launched its SDK back in September 2011 with a grand total of 31 partners. Today, the company said via email, its tools are used by more than 3,500 applications. And yes, mobile photo apps are a big part of that number.

Aviary hit the 1 billion photo mark a year after its SDK launched. With today’s announcement — an additional two billion photos edited over the past six months — we can clearly see the startup’s growth is accelerating:

Aviary 3 billion

“There are a lot of global forces at play here: increased mobile bandwidth, smartphone penetration and higher quality smartphone cameras have all contributed to a dramatic increase in photo-based communications,” writes new Aviary CEO Tobias Peggs today in a post on the company blog.

“Aviary provides simple-to-use but powerful tools to make those communications better. Our mission has always been to democratize creativity — to give everyday content creators the tools to express themselves fully. This mission still drives us everyday.”

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More