MyPermissions raises $1M from 500 Startups to improve personal security online

MyPermissions, a startup that’s all about locking down your online data, has just raised its first round of funding.

The round totals $1 million and was led by lool Ventures, 500 Startups and 2B Angels, with participation by Plus Ventures and Robby Hilkowitz.

MyPermissions’ product lets consumers find out more about and take action on how their personal data is used around the web by various applications. It automatically scans permissions you’ve given apps in the past and helps you clean up those settings with a single click. Then, it sends out alerts when apps get access to your personal data in the future.

Given today’s online landscape of data breaches and, more common, a lack of understanding about how and why web and mobile apps use our personal information, the concept is timely.

As lool Ventures partner Avichay Nissenbau said in a statement on the news, “We at lool Ventures are investors and entrepreneurs, but first and most we are citizens of the web. MyPermissions was born out of a deep concern for the privacy issues that arise from granting app permissions across the web and mobile.”

And 500 Startups founder Dave McClure also stated, “They are solving a real problem regarding consumer privacy during a time when most of us are participating in social networks.”

MyPermissions was founded in 2012 and is headquartered in Israel. It’s chief executive is Olivier Amar, who previously helped cab app Get Taxi with its digital marketing.

Image credit: Frank Steiner