Enterproid debuts Divide Builder to customize your company’s BYOD experience

The “bring your own device” (BYOD) philosophy is still loudly being adopted in enterprises around the world. One of the startups at the forefront of the movement is Enterproid, which offers software for splitting workers’ personal and business assets on the same devices.

Now the dual-persona mobile software startup has launched a new solution called Divide Builder that gives companies more flexibility for its BYOD software arsenal.

Enterproid recently showed up on our list of six killer mobile enterprise startups; its Divide solution outfits both iOS and Android devices with separate business and personal profiles. While the company doesn’t reveal customer numbers, it does claim to work with almost all of the top 10 financial institutions in the U.S. Divide has been downloaded more than 100,000 time from Google Play.

Divide Builder adds to Divide Enterprise’s feature set and gives its clients more customization. With it, companies control more than 1,000 user experience elements, including names and logos as well their own assets. Enterproid said it takes only a few hours to use Builder to get a new container up and running in

Enterproid cofounder and COO Alexander Trewby told VentureBeat via email that Builder gives companies further ownership of their BYOD programs by giving them more customization options.

“One of the big challenges companies face with BYOD solutions is that employees often don’t participate and fully engage, which then opens up security risks if they circumvent existing security policies,” Trewby said. “By creating a branded work container, it signals to the employee that they’re clearly entering into their work environment. But because Divide’s customized interface also builds on the native design of the business apps inside the workspace, the overall experience is still very inviting and easy to use because the apps look and feel like the apps they’re used to on respective iOS and Android devices.”

New York City-based Enterproid launched at Demo Spring 2011 and has raised $13 million in funding from investors including Comcast Ventures, Google Ventures, Qualcomm Ventures, Genacast Ventures, and NYC Seed.

Photo via Enterproid