Sosh raises another $10M to be your local social concierge

Mobile recommendations are still a big deal, and they’re helping Sosh raise a $10.1 million round of VC money.

Using a combination of local listings and user-supplied data points, Sosh recommends events, places, and activities that are relevant to its users’ interests. Instead of taking the Foursquare/Yelp approach, where people are searching for locations, Sosh brings the locations to users based on what it knows about them.

That approach has been an attractive one for investors, who are helping Sosh raise another $10.1 million. The latest funding round was led by Khosla Ventures. This is Sosh’s second round of institutional funding. To date, the startup has raised $14 million since its founding in 2010.

Joining Sosh alongside the new cash is Keith Rabois, a longtime board member at Yelp and former chief operating officer at Square. Rabois’s experience in the local space should be huge for Sosh as it continues to grow.

Speaking of growth, Sosh is currently only available in New York City and San Francisco, but the company is planning expansions to Chicago, Boston, and Los Angeles. The cash infusion should help speed that process along.