As always, the closer we get to one of Apple’s iPhone media events, the better the leaks get.

Japanese site ASCII has just published a slew of photos that show the rumored gold iPhone 5S case alongside the existing black/slate and white/silver iPhone 5 colors. While unconfirmed, the pictures look convincing, with a subtle shade of gold (some are calling it “champagne”) and build quality identical to the iPhone 5’s case.

Apple is expected to hold a media event on September 10 where it will likely unveil the next iPhone. Judging from the rumors so far, we’ll see a slightly revamped “iPhone 5S” model, as well as cheaper “iPhone 5C” models with plastic cases available in multiple colors.

A gold iPhone might seem like a desperate maneuver for Apple, but as I pointed out earlier, it could really help the company in China.

AI Weekly

The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.

Included with VentureBeat Insider and VentureBeat VIP memberships.

Via The Verge

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More