High 5 Games seeks to cash in on Asian-themed social casino games

High 5 Games announced today that it will launch Asian-themed social casino games in a twist on the social casino boom.

That’s one way to set itself apart from an estimated 100 social casino game startups that have sprouted in the past year or two to challenge incumbents such as Zynga Poker.

The announcement piggybacks on the popularity of real-money gambling in places like Macau and Singapore as well as the growth of Asian-themed casinos in Las Vegas such as Mandarin Oriental and an upcoming $2 billion Asian-themed resort being built on the old Stardust hotel site.

“We’re very excited to announce the launch of Shake the Sky, High 5 Games’ second social casino and the company’s first comprehensive product for the social and mobile Asian markets,” said Anthony Singer, the CEO of High 5 Casino in New York. “Shake the Sky will offer more than 30 region-specific games to tap into the growing enthusiasm players have for real slot content.”

The game, a reskin of High 5 Casino, will include slot machine titles from an existing collection, including Asian-themed slots West Journey Treasure Hunt, Golden Three Kingdom, and Four Great Chinese Beauties. Themes will come from Asian soap operas, Wuxia films, and other Asian symbolism. High 5 Games has hundreds of casino-related games that are played in 150 countries. It was founded in 1995 in New York. On Facebook, it has 1.5 million monthly active players and 500,000 daily active players for High 5 Casino.