NYC's Entrepreneurs Roundtable Accelerator announces its summer class

For its seventh startup class, Entrepreneurs Roundtable Accelerator (ERA) is focusing even more on modernizing legacy industries.

The New York City accelerator is today announcing its summer class of 10 startups, which includes companies working on a cloud platform for shipping and trucking companies, a site for custom women’s clothing, and a way to test out fragrances online.

“We’re focusing on industries that haven’t been disrupted yet,” said Jonathan Axelrod, managing director of ERA, in an interview with VentureBeat.

ERA’s four-month long program offers the startups office space, extensive advice, and a $40,000 investment (with potential for follow-on funds). Axelrod tells me ERA’s past classes have seen strong funding from investors. Nine out of the 10 companies from its first class received a first round of funding, and five got a second round.

Here’s a look at the Summer 2014 class:

AdvisorCONNECT: a social relationship management platform (SRM) that helps financial advisors find new clients. The platform provides advisors new tools to stay current with their networks, including money-in-motion alerts and proprietary wealth graph, which identifies qualified prospects, referrals, and centers of influence.

Bubbl: A mobile video clip sharing service that lets users capture online video highlights. At the push of a button, Bubbl grabs the short “snip” of streaming content that matters most to the viewer, making sharing and digesting video content more engaging.

Chicory: A grocery-shopping platform that lets today’s cook discover recipes from across the web and instantly create a complete shopping list with all needed ingredients. Chicory’s ‘smart cart’ calculates how much of each ingredient is needed and orders the exact amount from local online grocers.

IMPAQD: A cloud-based platform for the shipping industry that allows shippers and truckers to communicate directly, in real time, without the hassle of a broker. IMPAQD automatically matches carriers to available shipments, increasing route efficiencies, filling empty cargo space, and lowering costs.

MobileSuites: A mobile platform for hotels that gives travelers on-demand access to frequently used hotel services, allowing any hotel to instantly modernize its guest offerings. Hotels respond to concierge and other service requests guests make through a mobile app.

NUMARI: An e-commerce company solving the issue of fit in women’s apparel by offering made-to-measure clothing at competitive retail pricing. Each garment is made to a customer’s individual measurements and styling preferences, such as dress and sleeve length. By executing custom tailoring at a mass scale, NUMARI gives stylish women the best-fitting look.

Plainlegal: A software platform that helps make law firms more productive and profitable by automating routine legal and administrative work. The platform lets lawyers focus on lawyering by automating manual tasks like client intake, document assembly, and payment collection.

Poacht: A SaaS platform for covert job search. It enables employers to recruit the most qualified, currently-employed candidates by ranking and matching the passive candidate to an open position on the platform. Poacht makes it simple to source from a talented pool of candidates and connect with them discretely on their mobile devices.

Pull: A mobile messaging distribution platform that lets users privately share conversations. Text conversations can be shared easily between friends, giving users more control over on-going conversations and facilitating commenting and voting when appropriate. Pull creates a new approach to texting and messaging for its users.

Scentbird: An e-commerce company that has created a discovery and sampling engine for scented beauty products (e.g., perfumes, home fragrance, bodycare). Scentbird eliminates the uncertainty of purchasing fragrances online by combining a visual fragrance recommender with a risk-free, at-home sampling program.