The secret to mobile success is all about innovative ads

SAN FRANCISCO — Anyone hoping to make a splash in mobile needs to pay special attention to their marketing tactics.

That’s according to a discussion between Mike Bidgoli, the VP of product at Living Social, and Adam Foroughi, co-founder and CEO of AppLovin, today at our MobileBeat 2014 conference.

The two companies partnered a year ago to spice up Living Social’s mobile presence: It passes along users’ clickstream data to AppLovin, which it uses to retarget mobile ads featuring recommended products back to users. The ads push consumers directly into Living Social’s app so they can easily make a purchase.

According to Foroughi, the results have been a smashing success, with conversions doubling for users who see the improved ads (compared to those who don’t see them).

“Brands who utilize innovating marketing technology … are going to put themselves into position for success over time, they’re going to position themselves to be front runners in the mobile movement,” Foroughi said. “People focusing in desktop [marketing] are going to be left behind.”