Event pro platform HoneyBook scores $10M to make wedding logistics less memorable

(Updated 12:30p PT with additional information from the company.)

A full-scale wedding is something you’ll remember your entire life – sometimes for the sheer logistics, if not the romance. San Francisco-based startup HoneyBook announced today it has raised $10 million to help make the logistics of weddings and other events less memorable.

The invite-only platform is intended to redefine how event-oriented professionals conduct their business, including event planners, photographers, and florists. The customizable dashboard offers tools for payments to vendors, creative brainstorming, and decision making.

“HoneyBook is modernizing the creation of experiences by giving creative businesses and their clients the ability to easily collaborate in producing and sharing memorable, flawless experiences,” CEO and co-founder Oz Alon said in a statement.

The beta was launched in early 2014, and the company said it has achieved 30 percent growth month-over-month and 100 percent customer retention since then. HoneyBook said the new funding will be used to support product development and to launch in major markets around the U.S.

In its initial incarnation, the startup’s description appears to have been more oriented toward providing a HoneyBook album for sharing photos, video, music, and caterers for a wedding, through a professional photographer.

A HoneyBook spokesperson told VentureBeat that when “we first began working with creative businesses, we quickly recognized a larger pain point permeating the industry [in that] creative professionals were in dire need of support in growing their business and easily collaborating with their clients and colleagues.” Its platform, the company said, is the only “comprehensive, easy to use platform created specially with the needs of event professionals in mind.”

The Series A funding was led by Israeli investment firm Aleph VC, and included Hillsven VC, James Currier, Stan Chudnovsky of Ooga Labs, Ev Williams, Naval Ravikant of AngelList, Ben Ling of Khosla Ventures, Michael Birch of Bebo, and Ben Narasin. The company was incubated at UpWest Labs, which focuses on Israeli entrepreneurs in Silicon Valley.