Survey software player Qualtrics tacks on $150M

Qualtrics, a startup that sells cloud-based software for surveying employees, markets, and customers, has registered $150 million in fresh funding.

The new money will go toward Provo, Utah-based Qualtrics’ product development and expansion into foreign countries, according to a statement the startup issued this morning.

Last year Qualtrics ventured into employee performance assessment and has been adding to its data center infrastructure to handle increasing demand.

Other startups deal in surveying software, including GetFeedback, which announced its own new funding round today. And don’t forget about SurveyMonkey.

Insight Venture Partners led the round. Accel Partners and Sequoia Capital also participated.

Now Qualtrics has raised $220 million in total, and it carries a valuation in excess of $1 billion, according to today’s statement.