Twitter to roll out its Buy button to general public in early 2015

Twitter is aiming to launch its new Buy button to all organizations some time in the first quarter of 2015, VentureBeat has learned.

The Buy button officially debuted last month with Twitter testing its functionality with only a handful of businesses, celebrities, and non-profit organizations. The button, available for those browsing from a mobile device, lets you make a purchase or donation directly from a tweeted message.

Twitter declined to comment about the launch date to VentureBeat.

The company previously said it will gradually be adding more organizations to test the Buy button, but thus far it hasn’t announced when it will launch this new feature to everyone. Sources, however, tell VentureBeat that Twitter is planning to roll out the Buy button within the first three months of 2015.

The Buy button has the potential to transform Twitter into a serious mobile shopping player, if early successful attempts by startups like Moontoast are any indication. Not only can sellers quickly advertise a limited supply of exclusive products, now they’ll also be able to sell them much faster than featuring them on a standalone web store. The same could be said about fundraising for charities.