Hundreds of life-sized Tetris pieces descend on L.A. in marketing stunt

Hundreds of people helped set a new world record as they created the longest continuous line of human Tetris pieces, known as Tetriminos, at an event in Los Angeles.

The event took place at Stan Lee’s Comikaze Expo, named after the famous creator of Marvel Comics heroes such as the Amazing Spider-Man. The human chain of Tetriminos included 201 participants who donned costumes in the shape of colorful Tetris pieces at the Los Angeles Convention Center. The event was one of many stunts taking place this year in honor of the 30th anniversary of Tetris, which has been downloaded more than 425 million times in paid mobile games to date. Billions of matches are played online each year.

The organizers submitted the record attempt to Guinness World Records for verification. Maya Rogers, CEO of Blue Planet Software, the sole agent for the Tetris brand, said in a statement, “When we decided to participate in Comikaze, we knew it would be the perfect opportunity for Tetris fans of all ages and backgrounds to celebrate their affinity for the game and show the world that Tetris symbolizes how we all fit together.”

Stan Lee’s Comikaze Expo runs Oct. 31 through Nov. 2 as a pop culture show focused on comic books, horror, gaming, and sci-fi. The event is expected to draw more than 60,000 people.