Amazon cuts the cost of sending data out from its cloud by as much as 43%

Market-leading public cloud Amazon Web Services is at it again, reducing the price of its services. Today it’s networking costs that are getting lower.

The new price cuts affect the process of pushing data from Amazon’s cloud services onto the Internet. Amazon is also decreasing the price of sending data out from its CloudFront content-distribution network onto the Internet. Percentages for the price cuts vary in each geographical region or cluster of Amazon data centers. In the Asia Pacific region, for instance, the cost of transferring data out is going down by 43 percent for the 40TB following the initial 10TB. But in the US West (Oregon) region, the price for that data transfer is falling by 6 percent.

Across the board, Amazon will no longer charge customers for moving data from Amazon cloud services onto CloudFront.

The pricing changes are backdated to Dec. 1, according to a blog post today from Amazon cloud chief evangelist Jeff Barr.

And they’re the latest instance of Amazon attracting developers and companies by lowering prices, among other tactics. Other price cuts in 2014 have lowered the cost of Amazon cloud services like its Domain Name Service and core EC2 computing instances — effectively, slices of physical servers.

One downside of this strategy is that, as prices go down, revenue might be impacted. Amazon’s cloud revenue growth has been down for two consecutive quarters.

Meanwhile competitors like Microsoft and Google have also been cutting prices again and again.