Happy Apple Watch preorder day. The stores are open. The Apple Store website hasn’t crashed. And to absolutely nobody’s surprise, fans are going out of their minds with excitement.

And of course, many of those reactions are, for better and for worse, being shared online where the rest of us can experience both the joyful and the cringeworthy moments.

One thing seems clear: Apple is selling a boatload of watches. And once again, Apple has created the kind of first-day frenzy that most other companies can only watch with envy.

Here are just a few samples of photos, videos, Vines, and whatnot from around the web:

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https://instagram.com/p/1SQ-3cpDV0/

 

 

 

https://twitter.com/GlennRubin/status/586407025501810688

 

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