Trustpilot takes in $73.5M for its consumer review platform

Ever wonder if all those five-star reviews on a website are real? Trustpilot just announced it raised $73.5 million in a round led by Vitruvian Partners to help you sort out your doubts.

The consumer-review company helps brands like JustFab, B&H Photo, and Rosetta Stone to verify third-party reviews. Trustpilot said its platform increases customer retention, tailors the consumer’s experience, and gives the brand an option to make “informed decisions about service and product development.”

Copenhagen-based Trustpilot came to the U.S. in January 2014 with a $25 million fund led by venture firm DFJ Esprit.

DFJ Esprit also participated in the latest round, along with prior investors Index Ventures, Northzone, and Seed Capital Denmark.

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