GSN Games has formally launched its GSN Grand Casino on a worldwide basis on iOS and Android devices.
The free-to-play app represents the best efforts by GSN to design the most modern social casino gaming experience that it can. The company says that it has taken pains to create a stylish environment where every player feels like a VIP.
Steve Meretzky, vice president of creative at GSN, told us in an interview earlier this year that the point of the design was to add more innovative meta game elements that will keep the consumers coming back.
GSN Grand Casino makes players feel like they’re casino guests. They arrive at the red carpet entrance and step into the classy, modern lobby. Rich animations and realistic sound effects immerse players in the total casino experience.
They’re assigned a personal VIP concierge, Heather, who welcomes new players with a personalized casino tour and chip comps. On each visit, she caters to guests by delivering fully customized experiences and top-notch service.
The game also has high-end entertainment brands in its slot machines. Those include Deal or No Deal Slots and Wheel of Fortune. It also has a wide variety of rewards for player loyalty. And the more you play, the more you earn status and VIP benefits.
“We are excited to welcome players to GSN Grand Casino, a complete reimagination of social casino entertainment,” said Andrew Pedersen, senior vice president and general manager, social casino, at GSN, in a statement. “By combining the exclusive environment of land-based casinos with cutting-edge social game elements, GSN Grand Casino delivers an innovative and premium winning experience.”
GSN was founded in 1999, and it has become one of the biggest social casino game companies with games such as GSN Casino and Bingo Bash. The company reaches an audience of 47 million engaged players.
Kevin Frisch, chief marketing officer at GSN Games, said in an email that the social casino game industry has evolved toward mobile in the past couple of years.
“What is particularly interesting is that this shift has continued even as tablet growth has slowed — driven by mobile growth with no end in sight,” Frisch said. “For social casino specifically, there have been two major changes. First, a tremendous increase in sophistication of the apps is driving up play duration, engagement, and monetization. This is happening as social casino companies are increasingly moving away from just aspiring to copy the land-based model, and are now developing experiences that can only be offered in a virtual environment.”
He added, “Second, because of this — unlike the other game categories — the top of the casino charts has been dominated by the same companies for the last 18 months. Two years ago there were constantly new entrants grabbing significant share. Today, however, it is the same publishers who are either iterating their apps, releasing next-gen versions of their apps, or acquiring smaller competitors.”
Above: GSN Grand Casino has a better meta game.