Alibaba can probably afford to execute up to $38 billion in deals (acquisitions and investments) next year, according to data from an analyst at BNP Paribas SA, cited by Bloomberg late Thursday.

That’s huge — this year the ecommerce giant spent just $15 billion.

It puts Alibaba’s estimated spending power ahead of Chinese Internet rivals Tencent (with around $35 billion in its spending war chest going into 2016) and Baidu (with around $15 billion), according to the report.

As Bloomberg notes, a major part of the push this year by the big three has been around online-to-offline (O2O) services — stuff like ordering a meal or hailing a ride from your smartphone. Bloomberg’s data pegs acquisitions in the space by the trio known as B.A.T. at around $30 billion, so far this year.

AI Weekly

The must-read newsletter for AI and Big Data industry written by Khari Johnson, Kyle Wiggers, and Seth Colaner.

Included with VentureBeat Insider and VentureBeat VIP memberships.

But Tencent and Alibaba made up the bulk of those $30 billion in investments (split roughly evenly), with Baidu spending less than $1 billion.

O2O aside, Tencent’s growth is coming from “online games driven by mobile adoption coupled with advertising sales,” Bloomberg said.

But BNP analyst Vey-Sern Ling warned that both Alibaba and Baidu may see slowing growth next year, as online shopping matures in China (really?!) and mobile growth drops back a few notches.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn More