Gamblit will put zombie and racing games into casinos

Casinos are full of the same old slot machines that don’t always appeal to young people. Gamblit Gaming wants to change that by taking new kinds of skill-based games that will take casinos into the modern age.

So the Glendale, Calif.-based company is announcing a partnership today with game publisher PikPok to take two of its games, the zombie runner Into the Dead and the futuristic racer Breakneck into casinos in 2017.

Gamblit Gaming specializes in real-money gambling and skill games in both mobile and land-based casinos. PikPok’s Into the Dead has had more than 60 million downloads, and Breakneck has had more than 5 million downloads. Those games will get “gamblified” into real-money gaming experiences that will launch in land-based casinos in 2017.

Darion Lowenstein, chief marketing officer at Gamblit Gaming, said in an interview with GamesBeat that Gamblit will work closely with PikPok to modify the games for casino floors in the U.S. in 2017.

“It’s important because we get access to games that customers already know and love and then bring it into a new venue,” Lowenstein said. “It brings a new revenue stream to an independent developer. Consumers get to play a title that they already know how to play. We see this as a way for casinos to capture a younger audience.”

Mario Wynands, managing director at New Zealand-based PikPok, said in an interview it’s great that the company can now find a new audience for its games.

“It’s an exciting new opportunity to us,” Wynands said. “It takes our portfolio into skill-based gaming and generates new revenue for us. To us, it’s like creating an arcade game experience.”

Wynands sees the opportunity as a way to bring arcades back to life.

Gamblit Gaming develops and publishes a wide variety of games that bring a casual, arcade sense of fun and skill into the casino market. Gamblit Gaming also works closely with game developers to gamblify and publish their games into new markets, tapping into the lucrative revenue streams of real money mobile gaming and land-based casinos.

Gamblit Gaming provides all of the technology, gambling expertise, operations, account management, security, gambling licenses, regulations and compliance elements needed. The company also helps casino operators deliver a new entertainment experience to not only attract new players, but also retain existing users.