2K enters the VR scene with Carnival Games

The midway is coming to virtual reality.

Publisher 2K has announced its first virtual reality title, a new entry in the Carnival Games series. It will come out for the HTC Vive and PlayStation VR on October 28 for $20. An Oculus Rift release will follow later this year. Analysts are predicting that VR could generate $40 billion in revenues by 2020, so it makes sense to see a major publisher like 2K get involved.

The original Carnival Games was a surprise hit for the Nintendo Wii, being one of the few third-party games to become a major success on the motion control-based system. According to 2K, the series has sold over 9 million copies worldwide. 2K was rewarded for investing in the Wii experiment early, something it could replicate with the blossoming VR market.

“Virtual reality is an exciting new emerging platform that has the potential to enhance the way that interactive entertainment is created and experienced,” said Sarah Anderson, senior vice president of marketing at 2K, in a press release sent to GamesBeat. “As our first foray into this space, we wanted to deliver a highly accessible entertainment experience that would allow players to immerse themselves in the familiar, classic fun of our Carnival Games series. With its stylized interactive environments and all-new features, Carnival Games VR will deliver the magic of the midway like never before.”

Carnival Games VR will include 12 experiences, including Ring Toss, Pop Darts, and Shooting Gallery.