Wix integrates Square to let merchants process credit cards

Wix.com announced today that it has integrated with Square, enabling businesses and merchants using the do-it-yourself website builder to process credit card payments easily, both online and in person. Currently, Wix syncs up Square’s point-of-sale (POS) solution with Wix’s online category and inventory, and there are plans to expand into other areas, including Wix Bookings.

Wix said that it manages more than 305,000 ecommerce subscriptions globally, a number Square has the potential to boost. What’s more, for merchants and small businesses with a retail store, there’s now another way to provide a seamless selling experience.

“By integrating with Square, businesses can track sales data and manage inventory, both online and in person in one place, making it easier to make smart decisions to grow their business,” explained Square’s partnerships lead, Pankaj Bengani.

The integration makes sense, as Square and Wix both target small businesses, enabling them to more easily sell goods and services. “We are constantly enhancing our ecommerce experience for our subscribers and their shoppers. We know that for small businesses both ecommerce and mobile functionality are crucial,” said Wix vice president of ecommerce David Schwartz in a statement. “Growth of our ecommerce and transaction-enabled subscriptions continues to exceed our overall subscriptions growth, highlighting our broad reach with small businesses.”

This is the latest expansion of the Square platform into third-party offerings that are designed to show shareholders the commerce company is capable of being more than just a software and hardware provider. Last year, Square began showing this potential with the launch of its Build with Square program. The program offered developers a collection of bundled-together APIs that bring the Square payment experience right into their own apps.

At the time, the company’s general manager, Carl Perry, told VentureBeat: “We’ve found that as merchants grow, or you move more upmarket, there’s a need for customization. These companies will either work with existing developers to build apps or, if they’re larger merchants, will have their own IT shop.”

It’s this thinking that Square and Wix seem to have in common. Both want to be the starting point for small businesses and to be there as they grow.