Underwear startup Mack Weldon raises $4M from RiverPark, Bridge, and more

Briefs brand Mack Weldon today announced a $4 million raise led by undisclosed existing investors, RiverPark Ventures, Bridge Investments, and Lyrical Partners.

At nearly three years old, the New York brand says it’ll use the new funds for growth. The company appears to be aiming for some sort of Warby Parker-like status in the underwear industry.

How on earth will they make that happen? Well, for one, they put silver in their underwear. Yes, silver.

https://vimeo.com/86331535

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