VB Insight
Email marketing providers: Evolve or die
VB Insight
Personalization study findings: Email is top channel; social, web, ads next; data needs vary
VB Insight
Marketing automation yields real value, yet is hard to choose and implement
VB Insight
Personalization as a Service: new revenue stream for IBM Watson?
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Cross-channel marketing in an omnichannel world: No, it’s not impossible
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Introducing customer retention automation: Gainsight announces CoPilot
B2C marketing automation battle heats up with latest Oracle updates
The business of persuasion — and how machines are beating humans
VB Insight
Marketing technology is eating the customer journey
Minding the marketing gap: ON24 and Act-On partner to bridge top of funnel and sales gap
Marketing tech @ Dell: sometimes it starts with paper and pencil
VB Insight
Marketing automation study: complexity, email, and personalization
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Sprinklr partners with SAP hybris to integrate commerce and social media
Sprinklr joins Unicorn Club with $1B+ valuation, launches “Experience Cloud”
VB Insight