George Noceti is a Financial Advisor with the Global Wealth Management Division of Morgan Stanley in Silicon Valley. He previously served as president and CEO of Gavelnet.com, a pioneering online auction service that he founded. Prior to that, he held a senior executive position with Butterfield & Butterfield, the fine art auctioneer and appraisal firm. During his tenure, he led the company's successful entry into online auctions and was instrumental in eBay's 1999 acquisition of Butterfield & Butterfield. He has also held various senior marketing, business development, and strategic planning positions with Match.com, Electric Classifieds, Inc., Animatek International, Inc., and Hemming Morse Consulting Practice.