Jeff Smedsrud is Chief Executive Officer of HealthCare.com, a leading search
engine and comparison tool for health insurance plans. In his 30-year career, Jeff has built and grown health insurance marketing and business companies, and
was instrumental launching healthinsurance.org, healthedeals.com and pivothealth.com. Previously,
Jeff was Chief Marketing Strategy Officer and Senior Vice President of The IHC
Group, a publicly traded insurance holding company.
