John Koetsier, TUNE, Author at VentureBeat

I built VB's research team from 2013 to 2015, after writing for VB for a couple of years. Currently, I am TUNE's mobile economist, and my role is to learn and share about everything mobile. I have a strong background in technology and marketing: building sites, apps, and companies, and have been a full-time digital journalist. I've built social sites, managed local search sites, built mobile apps. And I've managed teams creating software for partners like Intel and Disney. In addition, I've managed product families with over $75M in annual revenues, and successfully run international bizdev, closing 6-figure contracts with F100 companies. I occasionally consult on social media in business, as well as mobile and web development, and I speak at international conferences on tech, mobile, marketing, and social media.

Harman and Samsung want to transform your car into a VR station on wheels

Guest

Harman and Samsung want to transform your car into a VR station on wheels

John Koetsier, TUNE January 7, 2017 7:04 AM

Almost 70% of CEOs now expect CMOs to lead revenue growth

Almost 70% of CEOs now expect CMOs to lead revenue growth

John Koetsier, TUNE December 16, 2016 5:15 AM

CRM sucks, but voice, messaging, AI, and $15 million could make it better

CRM sucks, but voice, messaging, AI, and $15 million could make it better

John Koetsier, TUNE December 13, 2016 10:26 AM

Analytics for AI assistants: VoiceLabs reveals vital stats for Alexa Skills and Google Actions

Analytics for AI assistants: VoiceLabs reveals vital stats for Alexa Skills and Google Actions

John Koetsier, TUNE December 8, 2016 1:08 PM

One huge iPhone vs. Android mobile shopping difference no one is talking about

Analysis

One huge iPhone vs. Android mobile shopping difference no one is talking about

John Koetsier, TUNE December 2, 2016 1:55 AM

Cadillac president: Self-driving cars ‘spell the demise of the traditional car industry’

Cadillac president: Self-driving cars ‘spell the demise of the traditional car industry’

John Koetsier, TUNE November 17, 2016 5:27 PM

AI agents like Alexa, Siri, and M will create the first trillion-dollar company

AI agents like Alexa, Siri, and M will create the first trillion-dollar company

John Koetsier, TUNE October 23, 2016 7:30 AM

Apple’s App Store search ads launch: 3 things you should know

Analysis

Apple’s App Store search ads launch: 3 things you should know

John Koetsier, TUNE October 5, 2016 5:30 PM

Suck it, haters. Apple’s jackless iPhone7 *is* courageous

Guest

Suck it, haters. Apple’s jackless iPhone7 is courageous

John Koetsier, TUNE September 9, 2016 4:16 PM

IDFA zeroing is almost upon us: What mobile marketers need to know

IDFA zeroing is almost upon us: What mobile marketers need to know

John Koetsier, TUNE August 30, 2016 3:08 PM

A.D. 2035: Rich people will be thousands of times smarter than poor people

A.D. 2035: Rich people will be thousands of times smarter than poor people

John Koetsier, TUNE August 2, 2016 1:19 PM

Facebook, Twitter, and Google own 10 of the top 20 mobile SDKs on iOS

Facebook, Twitter, and Google own 10 of the top 20 mobile SDKs on iOS

John Koetsier, TUNE July 15, 2016 12:05 PM

Analysis of 10 billion mobile video ads shows what gets your app installed

Analysis of 10 billion mobile video ads shows what gets your app installed

John Koetsier, TUNE June 23, 2016 1:10 PM

Nearly 60% of mobile gamers watch an ad or take a survey 10 times a week

Nearly 60% of mobile gamers watch an ad or take a survey 10 times a week

John Koetsier, TUNE May 31, 2016 5:17 PM

How this mobile app scales to 1M concurrent users and 900M daily API calls

Analysis

How this mobile app scales to 1M concurrent users and 900M daily API calls

John Koetsier, TUNE May 16, 2016 12:52 PM

The Foundations of Mobile Landscape: 352 companies, $28B investment, $405B current value

Guest

The Foundations of Mobile Landscape: 352 companies, $28B investment, $405B current value

John Koetsier, TUNE April 26, 2016 6:09 PM

Start-up rags to riches: Super-successful Gabe Leydon was unemployed before starting Machine Zone

Start-up rags to riches: Super-successful Gabe Leydon was unemployed before starting Machine Zone

John Koetsier, TUNE April 5, 2016 9:25 AM

Mobile now captures 2 out of every 3 digital media minutes in U.S.

Guest

Mobile now captures 2 out of every 3 digital media minutes in U.S.

John Koetsier, TUNE March 30, 2016 5:26 PM

Bubbl launches Air, the ‘world’s first’ social media keyboard

Exclusive

Bubbl launches Air, the ‘world’s first’ social media keyboard

John Koetsier, TUNE February 24, 2016 1:25 PM

Messaging is eating the app store: New Tribe app growing 80% weekly

Messaging is eating the app store: New Tribe app growing 80% weekly

John Koetsier, TUNE February 15, 2016 3:45 PM

There are now 229 unicorn startups, with $175B in funding and $1.3T valuation

There are now 229 unicorn startups, with $175B in funding and $1.3T valuation

John Koetsier, TUNE January 18, 2016 3:48 AM

If you have $50K to blow, this very real virtual racing game will blow your mind

If you have $50K to blow, this very real virtual racing game will blow your mind

John Koetsier, TUNE January 8, 2016 5:51 PM

Kimoji-geddon: takedown or shakedown?

Kimoji-geddon: takedown or shakedown?

John Koetsier, TUNE December 23, 2015 12:21 PM

How I survived a week of business travel without my smartphone

How I survived a week of business travel without my smartphone

John Koetsier, TUNE December 11, 2015 10:49 AM

Christmas yes, Hanukkah & Kwanzaa no as 50% fewer apps released last week

Christmas yes, Hanukkah & Kwanzaa no as 50% fewer apps released last week

John Koetsier, TUNE December 8, 2015 9:39 AM

317 companies, $10B in funding, and 110K employees: Inside sales startups exploding

317 companies, $10B in funding, and 110K employees: Inside sales startups exploding

John Koetsier, TUNE December 1, 2015 3:44 AM

Thanks, Google: Mobile user acquisition just got a lot more interesting

Thanks, Google: Mobile user acquisition just got a lot more interesting

John Koetsier, TUNE November 18, 2015 10:32 AM

Segment launches new mobile platform to let marketers test app services faster

Segment launches new mobile platform to let marketers test app services faster

John Koetsier, TUNE November 11, 2015 7:37 AM

Putting the ‘I’ in ‘IoT’: This is the cloud-based glue that IoT needs

Putting the ‘I’ in ‘IoT’: This is the cloud-based glue that IoT needs

John Koetsier, TUNE October 21, 2015 12:33 PM

Martech and adtech continue their inexorable Big Smush™

Martech and adtech continue their inexorable Big Smush™

John Koetsier, TUNE October 8, 2015 9:45 AM

Facebook v. Google in digital video battle: YouTube is 11X bigger

Facebook v. Google in digital video battle: YouTube is 11X bigger

John Koetsier, TUNE October 2, 2015 10:24 AM

Elon Musk’s Tesla Model X launch was a marketing and PR disaster

Opinion

Elon Musk’s Tesla Model X launch was a marketing and PR disaster

John Koetsier, TUNE September 30, 2015 11:43 AM

Instant omnichannel: Urban Airship’s mobile data platform promises impressive benefits

Instant omnichannel: Urban Airship’s mobile data platform promises impressive benefits

John Koetsier, TUNE September 30, 2015 10:31 AM

Wait, what? Mobile browser traffic is 2X bigger than app traffic, and growing faster

Analysis

Wait, what? Mobile browser traffic is 2X bigger than app traffic, and growing faster

John Koetsier, TUNE September 25, 2015 12:42 PM

Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers

Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers

John Koetsier, TUNE September 23, 2015 12:01 AM

Hurrah! It’s the end of the line for the ad-supported Web!

Analysis

Hurrah! It’s the end of the line for the ad-supported Web!

John Koetsier, TUNE September 22, 2015 5:48 PM

Geolocation & marketing: how mobile is changing everything

VB Webinar

Geolocation & marketing: how mobile is changing everything

John Koetsier, TUNE September 22, 2015 11:45 AM

Adobe Marketing Cloud revenue jumps 27%, hits run rate of $1.5B annually

Adobe Marketing Cloud revenue jumps 27%, hits run rate of $1.5B annually

John Koetsier, TUNE September 17, 2015 7:51 PM

Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months

VB Insight

Mobilepocalypse: Why mobile-user acquisition costs could double in the next 12 months

John Koetsier, TUNE September 16, 2015 6:03 AM

Business & the mobile app: Customer service is the #1 priority

Business & the mobile app: Customer service is the #1 priority

John Koetsier, TUNE September 16, 2015 4:31 AM