Jon Cifuentes, Author at VentureBeat

I joined the VB Insight team at VentureBeat as a research analyst. I’ll be researching and writing at the nexus of marketing strategy and technology. Prior to VentureBeat, I was a senior researcher at Altimeter Group conducting research and providing advisory to F100 companies in disruption on enterprise social business, collaboration, and analytics. I’ve advised CMOs as a strategy consultant, have managed content teams, built social apps, and executed broad brand campaigns at the agency level. I’m also active in the enterprise technology startup community in the Bay Area in particular. If you’re in this space, I’d love to connect with you. I follow VentureBeat's ethics policy.

Blockspring, the ‘do anything in a spreadsheet’ startup, partners with Tableau

Analysis

Jon Cifuentes
Research Analyst

Blockspring, the ‘do anything in a spreadsheet’ startup, partners with Tableau

Marketing tech funding picks up: $3.8B in deals for Q3 (research)

Web personalization: Learn how top companies go predictive to get results (webinar)

Appboy expands on its suite of mobile analytics and marketing tools, building mobile CRM from the ground up

Localytics introduces ‘Predictions’ to counter the biggest problem for mobile publishers today: Churn

Adobe gets creative with new data visualization product

New VB Insight research shows web personalization is not just for Amazon

How top marketers make data-driven decisions (webinar)

B2C marketing cloud Emarsys takes on $33M Series A, primed for rapid expansion

Lattice Engines launches Buyer Insights to boost sales team performance with marketing data

HubSpot makes ad campaigns dead simple for small businesses with new ad-builder

Localytics’ Remarketing product shows Facebook is king for mobile user acquisition

Klaviyo raises $1.5M to help ecommerce marketers send better emails

Counting likes and page views is easy — calculating real attribution is hard

Mailjet raises $11M Series B, primed to grow in a crowded email marketing space

$3.5B on 96 investments from 250 VCs: E-commerce, adtech lead Q2 2015 martech funding

AVARI launches predictive email marketing solution marketers can actually use

Using data to target effectively can boost mobile ad engagement as much as 50x

Email marketing: How to maximize the most reliable digital channel with technology (webinar today)

Brands and mobile ads: The $25B opportunity waiting to be tapped (report)

Marketing automation powers the customer journey — but most don’t know where to start

China’s Cheetah Mobile launches global ad platform for mobile apps and games

Y Combinator grad SigOpt scores $2M from Andreessen Horowitz and Data Collective to optimize everything

How to navigate the email marketing landscape [webinar]

Iterable expands beyond email marketing, adds push notifications for iOS and Android

Marketing tech stays hot: $6.8B in deals in the past 2 months

More insights and analytics, fewer gut feelings (study)

Email marketing technology is ridiculously complicated

Think Slack is just a billion-dollar chat app? You haven’t seen how this company is using it

Marketing tech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions

Localytics acquires Splitforce, continues the moving money trend for mobile in 2015

Freckle IoT and Blue Bite partnership creates largest mobile beacon network in North America

Emma announces acquisition of email, social, event marketing provider, Boomerang

Intelliverse Email Tracker helps salespeople behave more like marketers

Email marketing, that digital workhorse, primed to grow in 2015

In an increasingly cross-channel world, Campaign Monitor sticks to what pays

VB Insight: VentureBeat is studying email marketing systems and needs your help