Khalid Al Muawad is the Chief Executive Officer and cofounder of Midwam, a Jeddah-based immersive experience design company that specialises in designing and curating unique immersive experiences for organizations and institutions. It is currently the only company of its kind in Saudi Arabia. Midwam’s team is fully Saudi, making the most of local youth talent with an ambition to build national capabilities and leading the transformation of the region into a new era.
