These 5 marketing tech trends will be huge in 2016

Mark Sullivan December 29, 2015 9:15 AM

33% of all programmatic ad impressions on mobile could be fake

Mark Sullivan December 10, 2015 1:08 PM

Google AdWords now helps businesses optimize for high-value site visitors

Mark Sullivan December 10, 2015 10:22 AM

Zuckerberg’s support of Muslims on Facebook gives Trump the middle finger

Mark Sullivan December 9, 2015 3:23 PM

Trim unearths and cancels those online subscriptions you forgot about

Mark Sullivan December 8, 2015 5:57 PM

Apple reportedly suspends plans to offer an Apple TV subscription package

Mark Sullivan December 8, 2015 4:52 PM

One Medical raises $65M from J.P. Morgan, others, to sustain market growth

Mark Sullivan December 8, 2015 10:37 AM

What Facebook Live Video could mean for marketers

Mark Sullivan December 4, 2015 3:32 PM

Google’s Penguin search algorithm change won’t happen this year, after all

Mark Sullivan December 3, 2015 3:36 PM

Google launches new interactive interstitial ads and in-ad game tryouts

Mark Sullivan December 3, 2015 8:00 AM

Snapchat’s new deep-linking feature could unlock the platform for publishers

Mark Sullivan December 2, 2015 2:20 PM

Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young

Mark Sullivan December 2, 2015 1:53 PM

Microsoft is reportedly working on a Surface phone, slated for second half of 2016

Mark Sullivan December 1, 2015 4:04 PM

Foursquare says e-shopping drove down in-store foot traffic on Black Friday

Mark Sullivan December 1, 2015 12:20 PM

Adobe data: Cyber Monday 2015 will hit a record $3B in sales, sale product shortages hit all-time high

Mark Sullivan November 30, 2015 4:46 PM

50% of adults shop on smartphones while browsing a store

Mark Sullivan November 30, 2015 12:29 PM

Amazon app will reportedly show up on Apple TV in a few weeks

Mark Sullivan November 28, 2015 4:00 PM

Receipts data: 7-inch Amazon Fire tablet, not iPad, won Black Friday

Mark Sullivan November 28, 2015 1:27 PM

Google’s answer to Facebook Instant Articles — the AMP Project — is coming early next year

Mark Sullivan November 24, 2015 4:31 PM

Analysis

John Legere’s mouth is helping T-Mobile win the Twitterverse

Mark Sullivan November 24, 2015 2:57 PM

Marmalade platform now offers Leadbolt app monetization services to developers

Mark Sullivan November 24, 2015 8:00 AM

Social media drove more referrals than search for 2015’s biggest news stories

Mark Sullivan November 23, 2015 4:54 PM

Ex­-Googlers raise $1.4M to launch AdHawk ad campaign management platform

Mark Sullivan November 23, 2015 10:18 AM

Yahoo’s anti-ad blocker tactic could work, but its approach was all wrong

Mark Sullivan November 20, 2015 4:02 PM

Sources: Snapchat ad campaigns now start at $100K, down from $700K a year ago

Mark Sullivan November 20, 2015 12:06 PM

15 random stats about how to market to millennials

Mark Sullivan November 19, 2015 3:35 PM

New Xindi botnet is reportedly stealing millions from ad exchanges

Mark Sullivan November 19, 2015 12:33 PM

Google Fit now pulls in data from third-party food, fitness, and sleep apps

Mark Sullivan November 19, 2015 10:04 AM

Tinder owner Match Group prices IPO at $12 a share

Mark Sullivan November 18, 2015 5:59 PM

Tinder CEO Sean Rad’s insane interview busted Match Group’s IPO quiet period

Mark Sullivan November 18, 2015 5:10 PM

Google Play will start labeling Android apps with ads in early 2016

Mark Sullivan November 18, 2015 2:19 PM

MediaMath acquires Spree7 to cash in on demand for global programmatic ads

Mark Sullivan November 18, 2015 12:23 PM

Twitter says programmatic advertising in new apps is paying off big

Mark Sullivan November 18, 2015 10:12 AM

Salesforce adds new predictive intelligence tricks to its marketing cloud

Mark Sullivan November 18, 2015 5:00 AM

Oracle upgrades its marketing cloud with mobile, attribution, and testing enhancements

Mark Sullivan November 18, 2015 1:45 AM

Marketers spend five times more to reach Millennials versus other groups

Mark Sullivan November 17, 2015 5:51 PM

For marketers, Pandora’s Rdio buy creates an ad platform with global reach

Mark Sullivan November 16, 2015 4:13 PM

Google launches two new shopping video formats in AdWords

Mark Sullivan November 16, 2015 9:59 AM

Adblock Plus was in NYC last week waving the olive branch at advertisers

Mark Sullivan November 13, 2015 3:45 PM

Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020

Mark Sullivan November 12, 2015 5:56 PM