Moshe Kranc is CTO of Ness Digital Engineering and has worked in the high tech industry for over 30 years in the United States and Israel. He previously headed the Big Data Centre of Excellence at Barclays’ Israel Development Centre (IDEC). He was also part of the team that designed the scrambling system for DIRECTV and he holds six patents in areas related to pay television, computer security, and text mining. He has led R&D teams at Zoomix (purchased by Microsoft) and NDS (purchased by Cisco).