![How supermarkets like Asda are sending a public message about Wii U](https://venturebeat-com-develop.go-vip.co/wp-content/uploads/2013/07/supermarket-asda-wii-u.jpg?resize=350%2C175&strip=all)
Sega Addicts where he frequently write news stories, reviews and features. He also maintains his own personal blog, MegaWestgarth.
Follow Michael on Twitter @MegaWestgarth, Tumblr and Google+.
Michael Westgarth is British freelance writer and videogame journalist with articles appearing on The Escapist, Unwinnable, Alienware Arena, GamerTell, Geek Insider and more.
He is the current News Editor for Sega fansite ![How supermarkets like Asda are sending a public message about Wii U](https://venturebeat-com-develop.go-vip.co/wp-content/uploads/2013/07/supermarket-asda-wii-u.jpg?resize=350%2C175&strip=all)
![Publisher-led video games journalism lives on](https://venturebeat-com-develop.go-vip.co/wp-content/themes/vb-news/brand/img/logos/logo-placeholder-350x175.jpg)
Publisher-led video games journalism lives on
![Sega and Gearbox respond to Aliens: Colonial Marines lawsuit](https://venturebeat-com-develop.go-vip.co/wp-content/themes/vb-news/brand/img/logos/logo-placeholder-350x175.jpg)
Sega and Gearbox respond to Aliens: Colonial Marines lawsuit
![Metal Gear Rising’s prediction of a privatized American police force mirrors reality](https://venturebeat-com-develop.go-vip.co/wp-content/themes/vb-news/brand/img/logos/logo-placeholder-350x175.jpg)
Metal Gear Rising’s prediction of a privatized American police force mirrors reality
![Are we squandering our ability to interact directly with developers?](https://venturebeat-com-develop.go-vip.co/wp-content/themes/vb-news/brand/img/logos/logo-placeholder-350x175.jpg)
Are we squandering our ability to interact directly with developers?
![How I sold my soul for sex in the Mass Effect series](https://venturebeat-com-develop.go-vip.co/wp-content/themes/vb-news/brand/img/logos/logo-placeholder-350x175.jpg)
How I sold my soul for sex in the Mass Effect series
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