HotelTonight launches loyalty rewards program

HotelTonight has launched a loyalty program to reward guests who frequently use its service. With this feature, called HT Perks, the company will provide additional discounts based on how much you’ve spent. This program is available to everyone  who has booked and spent at least $100 through the app.

Thousands of hotels are said to be participating in the program, including Soho in New York City, Calamigos Guest Ranch in Malibu, Hotel Triton in San Francisco, and the Orlando Hotel in Los Angeles. You can find the hotels that offer these discounts by looking for an HT Perks badge next to their listing.

There are three tiers to the HT Perks program. Level 1, which is applied to anyone who has spent $100, provides further discounted rates on hotel rooms. Level 2 is awarded to customers who’ve spent $750 and builds on the previous tier with a 5 percent additional discount, along with additional offers and “surprises” to encourage more adventures. Lastly, those who spend $5,000 achieve Level 3, which adds to Level 1 a 10 percent additional discount and includes exclusive offers and surprises, along with VIP customer support — complete with a dedicated phone number.

Everyone is automatically enrolled in the program, and there’s no need to sign up or pay membership dues. What’s more, you can use the discounts any time you like — there are no blackout or expiration dates.

HotelTonight aims to provide guests with a last-minute place to stay and is especially suited to those who aren’t staying multiple days. This model has served the company well, but, over the past year, HotelTonight has evolved to allow two-night stays at a discounted rate and has enabled searches based on “magic” words. And we can’t forget the launch of HotelTonight’s Aces concierge service, which provides you with advice on places to visit and things to do in the surrounding area.

Traditional accommodations are facing fierce competition from the likes of HomeAway and Airbnb, and HotelTonight is designed to not only instill loyalty in the hotel brand but to increase overall bookings. Of course, HT Perks is an effort to maintain the company’s lead in this space, one that has recently been entered by the Standard International hotel chain, which recently launched its own one-night stay app.

HotelTonight’s HT Perks program is available within the service’s iOS and Android apps, starting today.