Social channels are one of the most effective ways to drive app downloads, but they’re often a missed opportunity. Join our VB Live event to learn how social ads and social sharing mechanisms can boost UA efforts exponentially.
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1954459,"post_type":"vblive","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"bots,","session":"B"}']With the mobile marketplace flooded with over 350 billion apps to choose from, utilizing social influence to increase downloads of your app has become a must in the mobile world.
Social appetizing — the act of driving app downloads through social ads and then incentivizing social sharing mechanisms in-app to boost reach — does this and more. Much like how a friend would recommend a new eatery to you after devouring its amazing chef’s tasting menu, social appetizing allows users to share their excitement over a new app, thereby enticing newcomers to download and spend. Yet many app publishers are ignoring this valuable channel.
No question, acquiring high-quality users is becoming more challenging year after year, and social appetizing provides a better opportunity to attract the audience you want for your app. The line between mobile and desktop users continues to be blurred, as 67 percent of consumers begin their shopping experience on one device and move to another before purchasing. Focusing on social media — which is used by a majority of mobile users — allows your company to target the desired demographic in a more efficient way. Word of mouth advertising has also been proven to raise sales. As management consulting firm McKinsey said, “Marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.”
Brands are also upping their social media advertising budget in order to reach the right audience at the right time, as noted in our 6 Social Media Trends We’re Watching in 2016 piece. However, more money doesn’t guarantee solid results, unless you know exactly what you’re doing. Social appetizing is a proven strategy, but it can also be confusing — using it to strengthen user acquisition and advertising strategies demands understanding. The good news is that social appetizing doesn’t have to be a mystery to your business.
By joining our VB Live event on social appetizing and learn how to reap the benefits of leveraging social networks to push app downloads.
Don’t miss out!
In this VB Live event, you’ll learn how to:
- Maximize social app advertising (appetizing) without scaring customers away
- Influence consumers within apps to leverage social for a 360 degree effect
- Understand how social ads help drive the app economy
- Find out what works, what doesn’t, and who is the rising star in social appetizing
Speakers:
- Stewart Rogers, Director of Marketing Technology for VentureBeat
- Wendy Schuchart, Analyst, VentureBeat
More speakers to come!