Showbox launches video platform so brands can drive engagement

Showbox is launching a video creation platform for brands and other businesses today to help companies get in touch with a new generation of viewers.

Tel Aviv-based Showbox has made it easier for brands that don’t specialize in video to easily create and control video content. The mission is to make it easier for brands to drive engagement, scale their creations, track campaigns, and ensure brand integrity.

Showbox wants to empower brands, marketers, and businesses to create custom videos that connect  with audiences in order to grow brand awareness at scale.

Working through a dedicated channel, brands can build custom branded video content in minutes. Showbox works with the largest multi-channel networks — such as BroadbandTV, AwesomenessTV, and Fullscreen Media — to deliver influential talent to its brands, as well as working with leading global providers of imagery, such as Shutterstock and Getty.

“Video is the most effective channel for driving engagement, but brands are forced to choose between bland video content or the extremely high cost of creative video. Showbox enables brands to scale the creation of amazing video content, and our new platform empowers them to maximize the use of this channel,” said Effi Atad, cofounder and CEO of Showbox, in a statement. “Showbox for Brands enables brands to take full advantage of the content audiences want to create by maximizing everything from scalable creative content to digital influencer engagements to user-generated content. Our new brand platform drives rapid video production, allowing brands to guide the creation process while maintaining brand integrity.”

Video content marketing for brands has become a staple in the age of the social consumer. Seventy percent of marketers will increase their budget for video this year, while 82 percent of brands have confirmed that video has a positive impact on their business. And as Facebook delivers a CPC video monetization model, brands are paying extra attention to the power that videos — and these platforms — can have.

“Video content is not a luxury; it’s an absolute necessity, and the brands that use it best know that the content must be fresh, engaging, and creative,” said Tamar Yaniv, CEO and cofounder of Preen.me, in a statement. “Showbox answers a real need in the market, enabling content creators the world over to substantially upgrade the quality of the videos they create. For Preen.Me’s 10,000 influencers, this means content that is even more engaging for our audience of beauty addicts.”

Showbox was started in 2013 by cofounders Effi Atad and Tomer Afek. Showbox is a cloud-based full cycle video production tool that enables any brand or creator to engage its followers in a sustained, creative dialogue through professional-grade videos that are ready for publication across any network with just a click.

Current clients and partners include Entrepreneur, L’Oreal, Dog.TV, Broadband TV, Fullscreen, AwesomenessTV, BuzzMyVideo, and more.

Above: Showbox for brands

Image Credit: Showbox