3 key building blocks for your company’s culture

Building your company’s culture ultimately comes down to three things, says Andy Friere, Co-founder and CEO of Axialent, an international consulting firm. In this Entrepreneur Thought Leader Lecture given at Stanford University, Friere says those three things are behavior, symbols and processes.

It’s easy to talk a big game, but if your company is not living up to its hyperbole, that has a big impact on what employees come to believe about the firm. Just as critical is how you choose to reward workers with both money and time. And the ways you measure and compensate for performance also have a notable influence on the type of culture you will create.

http://ecorner.stanford.edu/swf/player-ec.swf