3D virtual simulation tech company InContext Solutions raises $12M

3D visualization is at the cutting edge of technology — and it’s apparent that it’s at a hot target for investments as well.

InContext Solutions, a 3D virtual simulation tech company just announced it raised $12 million in series D funding to increase its global presence and its flagship product, ShopperMX. This platform stands to extend greater convenience to retailers worldwide by making store setup simpler.

ShopperMX is a software-as-a-service platform that manufacturers and retailers use to work online to build better partnerships. The collaborative nature of this platform is noteworthy, offering a 3D virtual store simulation to all parties within which they can test out different store layouts, marketing displays, product packaging, and the flow of customers within the store’s physical space.

“Our plan is to increase our dedicated and knowledgeable staff, invest further in our ShopperMX technology, and support expansion into Europe,” says InContext Solutions CEO Mark Hardy in a press release.

This latest round of funding was led by Beringea LLC and Beringea LLP (this one is in London). Previous investors also made additional contributions including Plymouth Venture Partners and Hyde Park Venture Partners, who both contributed to series C funding rounds held in January 2013 and December 2013.  This latest injection of capital brings the company’s total investments to $20.9 million in disclosed amounts.

InContext Solutions was founded in 2009 by Bob Gillespie, Rich Scamehorn, and Tracey Wiedmeyer. Since its founding, the company has become a partner with several big-name brands, including those in the global consumer packaged goods, chain restaurant, grocery retailer, and drug and value chain industries. It’s based in Chicago, Ill.