Cloud file-syncing heretic 4sync challenges the gospel of Dropbox

If you haven’t already been lulled into Dropbox or SugarSync’s grasps for cloud syncing, 4sync wants to be your new best friend for backing up and accessing all of your files.

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The company is able to keep your media in sync by working across a wide variety of PCs and smartphones. 4sync gives you 15GB of free storage and works across Windows, Linux, Mac, iPhone, Android, BlackBerry, and Symbian devices.

“4sync is designed for a fast-growing American audience that wants ‘no limits’ on what they can store and access on any device — anywhere in the world,” 4sync CEO Anna Anisin told VentureBeat via email. “We believe in consumer freedom — freedom to use any device and still have access to your personal cloud.”

Unfortunately for 4sync, the cloud storage landscape is a tough one, with cloud storage and syncing solutions tripping over themselves to stand out. The best thing 4sync seems to be offering is its 15GB of free storage — more free storage than you get upfront with Dropbox, SugarSync, Google Drive, and Microsoft SkyDrive. If you need more space than that, 4sync offers a Premium option with up to 100GB that starts at $10 a month and gets less expensive per month as you buy more.

“I worry it is too good to be true,” said Google developer advocate Don Dodge, during the Big Data Sage Panel. “The pricing is unbelievable, if you can really deliver that scale at that price. When you get to a commodity market like this where it is all about price, it is pretty hard to compete. They are going up against huge, well-financed companies.”

San Francisco-based 4sync was founded in June 2011 and has 10 employees. It has received $2 million in funding from New IT Solutions. Anisin said the company might pursue more funds in early 2013 if needed.

Check out the infographic below for more on the company:

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4sync is one of 75 companies and 6 student “alpha” startups chosen by VentureBeat to launch at the DEMO Fall 2012 event taking place this week in Silicon Valley. After we make our selections, the chosen companies pay a fee to present. Our coverage of them remains objective.

Photo credit: 4sync