With 75M users, Prezi targets businesses with new collaboration and analytics tools for presentations

Popular presentation platform Prezi has lifted the lid on a new business-focused product as the company looks to ramp up its presence in the workplace.

For the uninitiated, Prezi has built a solid reputation for its slick presentation-building platform that uses a “zoomable” canvas on which you can plot all the different components of a presentation. It’s kind of like PowerPoint, but for the cool kids. Founded out of Budapest, Hungary in 2009, Prezi now calls San Francisco home. Along with funding of more than $70 million, it claims 75 million users around the world.

Above: Prezi Business

The new aptly titled Prezi Business builds on its existing smarts with a range of productivity tools covering collaboration, engagement analytics, remote presenting, leaderboards, and even Slack integration. For around $50 per user each month (for everything), firms will be able to co-edit presentations and post comments for everyone to see in real time, while sales and marketing personnel can access analytics to establish when to follow up with a potential customer.

Prezi Business represents the company’s latest effort to open its platform to a myriad of use-cases. A little more than a year ago, it launched Mobile Presenting, which enables users to give real-time presentations from their smartphones to 30 people in different locations. It then launched a new standalone app for animating photos, called Nutshell.

Though Prezi had clearly already targeted businesses — and has done so since the beginning — it’s now looking to double down on these efforts. It’s also hoping to capitalize on a group of people who may have used Prezi while they were students and are now embedded in the workplace.

“Millennials constitute a huge part of our 75 million user base; as they’ve moved into the professional world, they’ve brought their modern expectations and favorite tools with them,” explained Peter Arvai, CEO and cofounder of Prezi. “We designed Prezi Business for users like them; for those that want a more visual, collaborative, data-driven and — most importantly — conversational way to present.”

Prezi Business is live for everyone around the world now.