Buried in Bank of America’s fourth quarter earnings statement are some new stats about Apple Pay among its users: Nearly 800,000 of its customers have enrolled in Apple Pay.
That adds roughly 1.1 million cards to Apple’s network, according to Bank of America’s estimates. In its earnings statement, the bank wrote:
[aditude-amp id="flyingcarpet" targeting='{"env":"staging","page_type":"article","post_id":1642976,"post_type":"story","post_chan":"none","tags":null,"ai":false,"category":"none","all_categories":"business,mobile,","session":"B"}']“The number of mobile banking customers increased 15 percent from the year-ago quarter to 16.5 million users, and 12 percent of deposit transactions by customers were done through mobile, compared to 9 percent in the year-ago quarter. Since the introduction of Apple Pay™ in October, nearly 800,000 customers have enrolled in the service, adding approximately 1.1 million cards.”
Bank of America is big on mobile banking and has also been a proponent of Apple Pay. In a 2014 report, the institution noted that it had 15 million “active mobile banking customers.” By comparison, Bank of America Apple Pay users are a slim fraction.
But these numbers do seem consistent with other data out there about how many people are using Apple Pay. In December, Infoscout took a survey of 170,000 iPhone 6 and 6 Plus users, who shopped on Black Friday. It found that though most people were enthusiastic about the technology, only 9 percent had ever tried using the app. Even fewer used Apple Pay to shop on Black Friday.
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There are a lot of questions about whether Apple Pay will catch on with consumers and merchants. From the consumer side, many have speculated that there isn’t enough of a need for Apple Pay. After all, aren’t credit cards already easy to use?
Apple has certainly gotten people’s attention with its tap-to-pay mobile app. But it seems the company still has a long way to go in terms of getting mobile payments adopted at a larger scale — though these are still the early days.
Via: iDownloadblog
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