Adam Dell’s new startup Clarity Money raises $2.5 million to be ‘your money guru’

Clarity Money, a New York-based startup still in beta, announced in a public filing that it raised a $2.5 million investment.

Cofounded by venture capitalist Adam Dell — brother of Dell founder Michael Dell — Clarity Money’s stealthy Angel List page says it aims to become “your money guru” by providing “actionable insights into a consumer’s financial relationships.”

The company’s service appears to feature some sort of AI or chatbot-style interface for navigating your personal finances, judging by a screenshot posted on Clarity’s site.

Dell declined to comment on the raise. However, in April on Twitter he called for users to sign up for Clarity’s beta. At the time, he described the service as a “financial concierge that does the work of getting you the best deals.” Deals on what, we still don’t know.

Clarity – Your Money Guru
A financial concierge that does the work of getting you the best deals.
Our Beta Signup!https://t.co/bHMJDAdHpM

— Adam Dell (@adamdell) April 3, 2016