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Adam Dell’s new startup Clarity Money raises $2.5 million to be ‘your money guru’

Clarity Money, a New York-based startup still in beta, announced in a public filing that it raised a $2.5 million investment.

Cofounded by venture capitalist Adam Dell — brother of Dell founder Michael Dell — Clarity Money’s stealthy Angel List page says it aims to become “your money guru” by providing “actionable insights into a consumer’s financial relationships.”

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The company’s service appears to feature some sort of AI or chatbot-style interface for navigating your personal finances, judging by a screenshot posted on Clarity’s site.

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Dell declined to comment on the raise. However, in April on Twitter he called for users to sign up for Clarity’s beta. At the time, he described the service as a “financial concierge that does the work of getting you the best deals.” Deals on what, we still don’t know.

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