Amazon is continuing the rollout of its one-hour Prime Now delivery service today, with the news that it’s launching the service in the San Francisco Bay Area.
Prime Now is available from 8 a.m. to midnight, seven days a week, to subscribers of Amazon’s annual $99 Prime membership, which offers additional perks such as music-streaming and a Netflix-style on-demand video service.
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The service first launched in New York last December, and has been expanding to new markets ever since — it’s now available in 17 metropolitan areas globally, with San Antonio, Texas also launching today. London became Prime Now’s first non-U.S. city back in June.
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The Bay Area launch means those in much of San Francisco and San Jose, including Mountain View and Cupertino, will be able to use the one-hour service. More San Francisco neighborhoods, as well as areas throughout Palo Alto and Silicon Valley, will be added shortly.
Prime Now is already available in Los Angeles and Orange Counties, and Amazon has five fulfillment centers across California — staffed by more than 10,000 people — and six dedicated Prime Now hubs to help expedite deliveries.
Today’s launch comes a week after Uber officially announced its new delivery service in three major U.S. cities — including San Francisco. Google also offers an Express delivery service in the city. But Amazon was founded upon ecommerce, and if any company can break out to own the speedy delivery space, it’s Amazon.
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