Answers are easy. Finding problems is hard.

Most entrepreneurs think they know what problem they’re trying to solve when they decide to launch a company – but that certainty fades quickly as they begin digging into the situation. Instagram co-founder Kevin Systrom, in this Entrepreneur Thought Leader Lecture given at Stanford University, says it’s not the answers that are hard, but finding the right problem to solve. Systrom tells how he and co-founder Mike Krieger went about the process and lessons they learned along the way.

http://ecorner.stanford.edu/swf/player-ec.swf

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(Can’t see the video? Click here.)